Whitney Wolfe is speaking to a new generation of women that are going to want something else from their lives. She is not someone that is simply waiting around for other executives to give her a perspective of what the dating world needs to look like. To the contrary, Whitney Wolfe has her own vision for the dating world, and she took two creating a platform that allowed her to express this. Bumble is the app that came forth from Whitney Wolfe after she had time to see what the dating industry was really like.
Tinder was her official introduction to the dating world through apps. She was the co-founder of this app, and this gave her a great perspective to see what users were really looking for. This also gave her time to see what would work and what did not work. Whitney Wolfe studied dating apps and found what singles wanted the dating app world to look like.
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Whitney Wolfe had a vision, and she was just waiting for an opportunity where she could speak freely and build one the vision that she had. She was a co-founder with Tinder, but she didn’t have to ask for any permission to do what she did with Bumble. She was the only one in charge, and she was willing to take the risk to fail or succeed all on her own.
It is quite obvious that this was a app that took a lot of research to bring to the market. There was no guarantee that people would become fans of an app where the woman was the one that was making the first move. Older women that believe in the traditional courtship where the man is in pursuit may not like this, but many younger single women love Bumble.
Learn more about Whitney Wolfe: https://www.washingtonpost.com/news/the-switch/wp/2015/12/02/whitney-wolfe-founder-of-dating-app-bumble-has-had-quite-the-year-she-just-cant-discuss-parts-of-it/?utm_term=.e3a6795b7f43