Market America: Tapping into the Power of People

Established in 1992 by James and Loren Ridinger, Market America has enjoyed tremendous and constant growth. It is a product and service brokerage and internet marketing company. The company does not manufacture any products itself but instead handles all the marketing and other administrative activities to get their business owners’ products to the market. This way, the owners can concentrate on creating great products and satisfying their ultimate bosses, the clients.

Started from the Bottom

The company runs out of a state of the art facility in addition to the new 30,000 square feet technology research and development center. This is a significant milestone considering that they started with a 4-bedroom house. To date, Market America has $7.3 Billion accumulated retail sales and engages 700 people worldwide. The company’s UnFranchise Business is a service where vendors can make money in one or more of three ways. This system allows one person to have multiple branches worldwide by the CashBack system, providing products and what Market America calls leveraging time. So far, the company has 3000 partner stores, 180,000 UnFranchise Business owners, and more than 50 million products on offer.

Experiencing a Steady Rise

Market America became a publicly traded company in 1994 and launched UnFranchise Business in 1995. In 2005, the enterprise joined forces with the Make-A-Wish Foundation to make children’s dreams come true in the world over. Again in 2009, the CashBack system was launched, and Market America was named a top-grossing private company in North Carolina. To further reach their clients, the company acquired Shop.com in 2010 from Bill Gates.

Pat on the Back

JR and Loren Ridinger have built an undeniably fantastic business. Market America has won multiple awards for its excellence in internet marketing. The company has an A+ Better Business Bureau rating. The founders have also won numerous business leader awards and recognition because of their excellent performance. The company has done an exceptional job of combining two potent forces, which are, the internet, and people. Their reputation keeps on growing each day as they come into the limelight.

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