Omar Yunes, a leading entrepreneur in Mexico, is known for his passion towards hospitability and has a number of dining and hospitality ventures. In the latest development, his Sushi Itto fast food franchise has won the Best Franchisee of the World competition held in Dec. 15, 2015. The Award recognized his contribution to the brand network he represented, and the event held in Florence, Italy. “I am delighted with the great honor, and I would like to thank the employees of more than 400, who put their hard work to achieve this recognition. I would also like to thank the brand that gave us space for innovation,” Yunes responded to the recognition. It is disclosed that the 2015 edition of the competition was attended by various franchisees from 34 countries, and that included franchises from Argentina, Italy, Brazil, Hungary, France, Portugal, and Mexico.
Interestingly, the competition did not consider which brand each franchise is representing. Instead, it evaluated a number of parameters such as the franchise’s influence in the network, added knowledge to the brand, total savings it could execute, the motivation of employees, and improvements proposed to the business model of the brand. Diego Elizarrarrás, the organizer of 2015 BFW Mexico, said that Omar’s brand gave a new definition to the franchise-franchising relationship by driving better management, implementation of control boards, clearer measurements in each unit, and more. He also continued that it was a recognition to the food and hospitality sector of the country, and with the feat, the sector got its own place in the international level, by leaving those days it was a regional affair.
Omar Yunes is a young entrepreneur with investments in real estate, hospitality, tourism, and more. He founded the first branch of his Sushi Itto franchise at the age of 21, and he made it grew with clear strategies. Currently, his franchise has 13 units in Mexico, and it contributes to 10% of the total Sushi Itto units. Omar keeps an excellent relationship with his employees, and he says that it is a big family of 1,600 members (400 × 4). Everyone supports each other considering there are difficult times always.