Sweetgreen is a food company that deals mostly with their salad products. Their motive is simply to offer the best food products that are healthy, fresh, local and organic. Sweetgreen was established by three individuals known as Nicolas Jammet, Jonathan Neman and Nathaniel Ru who saw a gap in the food industry and took the initiative of implementing their idea of establishing a salad restaurant.
The company had 64 stores that were actively operational by October 2016 in California, United States, Massachusetts, Illinois, Maryland, Pennsylvania, New York, the District of Columbia and Virginia. It has even adopted its app, the Sweetgreen app for placing orders and carrying out transactions easily.
The satisfying nature of the salad is also one key factor that keeps people coming back for more. The company owns a website through which its transactions are carried out taking about 30 percent of the transactions. The recipe used has resonated together with diners, who are given the initiative of keeping the lines long at the 40 locations for Sweetgreen.
From its commencement, in Washington, DC (2007), its chains have greatly expanded over the land with over 64 restaurants in various cities including New York and California. Nathaniel Ru says that they are creating a brand that will stand for something more fascinating as they intend on feeding more people with better food.
Being an American fast casual restaurant chain, Sweetgreen impacts itself with the fundamental duty of serving seasonal, simple and healthy foods.
As the co-CEO of the company, Nathaniel Ru encourages individuals to be eating more of their products while they carter for service designing. The company’s co-CEOs are rethinking of their management strategies. Sweetgreen decided to be shutting down the corporate office about five times each year for very personnel to work in its restaurant to stay closer to their customers. Learn more about Nathaniel Ru: http://nrn.com/power-list-2016-Jammet-Neman-Ru and http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
They wish to stay tighter to their clients to expand their line of duty among various individuals. The company lacks its main headquarters as its co-CEOs are bicoastal with the intention of trying to grow the company nationally.
Nathaniel Ru says that with the help of his fellow co-CEO’s, they used to be doing every role in the company before opting to build a team. Building a team soon as possible is essential for any business to pick up quickly as stipulated.