Lori Senecal is the current chief executive officer of CP&B Global. Founded in 1988 by Sam Crispin, Crispin Porter + Bogusky are an advertising agency with its headquarters in Boulder, Colorado. As Facebook continues to grow more firms are utilising the opportunities provided by the social media platform to gain access to a larger and diverse market. Many companies are putting in place strategies so enable them optimize sites for mobile use. This mainly attributed to the fact that many Facebook users access their accounts via their phones Any business can advertise using the platform but what is more important is how to use the platform’s advertising features to one’s full advantage. Advertisers should first determine what they want from their key performance indicators. Recently after the addition of Facebook ads which appear directly in the news feed, many companies have opted for this method. For the advertisement to be effect the firm must put in places strategy that incorporates post-sale customer care. Furthermore to achieve success, advertisers should find the right balance between gauging success on numbers and on the reaction of followers.
The key aspect to advertising is to create content that is appealing to the eye. Advertisers should put content that has striking colors that can easily stop a fast -scrolling thumb. Advertisers should create content that the viewers can directly relate to. In addition to that, the advertisers should incorporate human beings in the advertisements. This helps the viewers to quickly relate to the content since the brand values are matched with real people. In addition to advertising on Facebook, advertisers should also yearn to work with experts who understand the industry properly. Lori Senecal is one of the advertising experts, as she can predict market trends accurately. This ensures that the companies she and other experts work with stay ahead of the industry trends. Check out Crunchbase to know more.
Lori Senecal is simply a high powered business leader. She excels and does extremely well in her creative and digital marketing role. At CP & B, she is responsible for overseeing the expansion of the firm across the globe. She is also responsible for co-ordination and management of CP& B head office and the other 9 international ones. Lori has worked with several companies through her career for example the McCann World group. For more info, visit lorisenecalglobalceo.com
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