How White Shark Media Uses Complaints To Improve

White Shark Media is an adwords campaign management service that has received both a great deal of compliments and criticism from its clients over the years. The company actively listens to their clients to understand if they’re getting what they need from White Shark Media Complaint team’s services or not.

One of the main complaints that their clients had was feeling as though they had lost touch with their Adwords campaigns. To improve this, the company immediately went to work on the reporting that small business owners viewed to check the status of their campaigns. Read more: White Shark Media Reviews: Testimonials & Case Studies from Clients

Another facet of the Adwords company that was improved was the communication itself. Consultancy is a huge part of White Shark Media services, if not the essence of the business.

Clients have complained about poor communication in the past and the company has improved this by scheduling monthly status calls and implementing phone systems with extensions. This eliminated the need to go through a receptionist in order to reach their contact person.

The Adwords company has had clients complain about their ads not performing as well once they’ve taken over managing the campaigns. Now whenever a new client gets on board, they are informed that the successful aspects of the campaign will not be changed.

While the goal is to ensure the client has a better performing campaign, all of the successful facets of the previous campaign will be included in the new campaign so that the results are relatively the same for the first couple of months of White Shark Media’s management.

Many of White Shark Media’s clients have requested SEO services. Although, the company still doesn’t offer these services, they’re more than willing to recommend a good company and review the proposals and work completed by them. The senior SEM Consultant follows each client throughout their lifetime cycle with the company to help ensure there is always someone on board who is in tune with the needs of the client.

In the past clients have been turned off by the fact that White Shark Media Complaints builds Adwords campaigns on their own account. Now the company continues successful campaigns on the client’s account. There is no need to uproot a successful campaign to start over from scratch in a neutral environment.

For the complaints about not being able to track Adword performance, the company now installs conversion tracking, call tracking, and Google Analytics at no cost. It’s crucial to be able to track and measure the performance of campaigns to monitor results against expectations.

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