In a recent interview with Madeline Brand on Press Play, Squaw Valley Resort CEO Andy Wirth discussed the effects of drought on California ski resorts.
Many people are concerned about the drought, and area ski resorts suffered one of the dryest records in recorded history with snowfalls some 50% less than previous years. This issue has forced several resorts to cut their seasons short.
Andy Wirth admits that the pass season was pretty tough. The area experienced what Stanford University meteorologists called the “ridiculously resiliant ridge,” which prevented a number of low pressure systems from entering the mountain area. This in turn severly altered snow patterns, according to Wirth.
Wirth says in spit of this, the resort made out pretty well. Because in spite of the precipitation shortage, there was only a drop in visitation by 20%. He also said that Squaw Valley could survive several more winters under the same circumstances because they are well-prepared and financially solid. Read more: andy wirth | POWDER Magazine and Squaw Valley’s Andy Wirth appointed chair of Reno airport board
When asked about the upcoming El Nino, Wirth says he isn’t really bothered about it because it will be absent the “ridiculously resilient ridge.” So, it is likely that the upcoming winter will be cold with a lot of snow. Wirth also said it doesn’t hurt to change the business model to adjust to warmer winters.
He says their summer scheduled is already booked. There are a number of activities going on including Ironman, meetings, events and weddings.
Andy Wirth is extremely concerned about the environment and reducing the carbon footprint. Managing the mountain’s natural resources is his number one priority.
Former Olympic skier Julie Manscuso was singing the praises of Squaw Valley CEO Andy With in an issue of the Tahoe Daily Tribune. “Andy Wirth has made a number of improvements over the last five years,” said Mancuso. Most people are impressed with everything Andy has done. He has put Squaw Valley on the map. Connecting Squaw Valley and Alpine Meadows with a gondola is one of the smartest moves he could have made, according to Mancuso.
She goes on to say that Andy is a really terrific person and good friend. And she knows that Squaw Valley will always be an excellent place to visit as long as its in his hands.
Learn more about Andy Wirth: